ID aims to work as a team with our clients to produce solutions that meet specific business, marketing, commercial, strategic and manufacturing requirements.
The results are products which are not only innovative, but also practical to manufacture and profitable to sell.
Designers and engineers contribute to finding solutions and developing products in a very special way. They carry the responsibility of directing us to our future solutions and provide options for delivering technology. Since their knowledge acquisition towards ideas and utilisation of skills determine the future in all aspects of life. It is the accumulation of properties, such as technical, economical, ecological, phsychological and many more that enable a designer to able to perceive an industry’s future before the future can be experienced. Great design makes products attractive to customers and rewarding to use and utilisdes the latest technologies in providing a solution for a need. Elements of industrial design, such as material developments, style, finesse and ergonomics play a part in our social conscious behaviour and can give a product its competitive edge and added value in a highly competitive marketplace.
When we buy a product today we expect it to be reliable and take its function for granted. When comparing similar technilogies, it is design that gives a product its major selling factors over similar technologies – its interface, its shape, its form and its colour. Even with non-consumer products the decision to purchase is influenced by emotional responses triggered by visual and tactile cues. The appearance of a product differentiates the exciting from the dull, the sophisticated from the crude, good value from the cheap. Great design makes products attractive to customers and rewarding to use. It is design that can give a product its competitive edge and added value in a highly competitive marketplace. Even with non-consumer products the decision to purchase is influenced by emotional responses triggered by visual and tactile cues.
Industrial Design Overview
Our unique approach to product design involves combining research, theory, initial concepts and 3D computer modelling at the concept stage of a project then developing specification details as the project progresses. We ensure blending of branding, aesthetics and engineering principles are considered within design resources. The 3D computer model provides an accurate representation of design intent throughout the project cycle thus enabling a truly fast-track and therefore cost effective design solution.
Concept development is almost certainly one of the most crucial factors for innovative product development. Taking greater care and attention at the concept stage can ensure the product implements innovation content correctly, whilst also giving greater scope to concentrate on maximising commercial acceptance and successful positioning within the intended marketplace.
Product design companies use designers and industrial engineers to cover this process. These individuals can often lack engineering and manufacturing expertise, therefore inefficient research methods and false feasibility can frequently result.
We possess the necessary skills to work through concepts in a creative manor. The first port of call is the pencil, working with the customer and research groups to accomplish the right design. We then work the design through using CAD to cover the other elements within the industrial design process:
- Trends & User Requirements
- Culture Analysis & Social Innovation
- Feasibility Study
- Sustainable Design
- Solution Principles & Usability Mapping
- Product Requirement Specification: Definition
- Human Factor & User Requirement Study
- Trend Analysis
- User Requirement Study
- Design for Marketing
- Licensing review
- Idea & Concept Generation
- Proof of Principle Development
- Design generation & 3D Initiation
- CGI Presentations and Animations
- Design Theory
- Product Definition
- Mechanical Design Function Structure
- Electrical Design Function Structure
- Software Design Function Structure
- Styling
- Colour
- Human Factor
- Ergonomics
- Anthropometrics
- Materials
- User Interface
- Brand Enhancement
- Design for Marketing
- Design for Licensing
- Art Direction
- CAD
- Prototyping & RPD
ID’s unique approach to product design involves creating a 3D computer model at the concept stage of a project and developing this as the project progresses. Using virtual physical and graphic simulation techniques we can blend aesthetics and engineering as a single design resource. The 3D computer based design model provides an accurate representation of design intent throughout the project cycle thus enabling a truly fast-track and cost effective design solution. Total design management can be forced through systems to enable direct links to software analysis tools to satisfy quality and regulatory procedures.
