User Requirement:

It does not matter how good the performance of a product, for without an understanding of user psychology and customer behaviour, a product may never reach its target audience. For every ID project we combine behavioural studies with the latest known techniques in engineering and design to create the products that will maximise customer attraction and reduce costs.

What we consider:

1)Anticipate Structural Requirements
a. Typical loads will the part be subjected?
b. Typical impact forces?
c. Typical rates of loading?
d. Duration of loading?
e. Foreseeable misuse?
f. Vibration and fatigue issues?

2) Anticipated Environments
a. Temperature extremes?
b. Exposure to cleaners, chemicals at what temperature and for how long?
c. Exposure to sunlight? Weathering protection

3) Desired Cost/Budget Analysis
a. What must the cost be for the product if it is to be sold profitably?
b. What is the anticipated yearly/annual volume?
c. What processing method is economically feasible?
d. What is the price of competitive materials?
e. What is the expected service life? Replacement interval?

5) Product Life Analysis:

6) Ergonomics: See Below

7) Regulations/Standards Compliance: See Quality

Here at ID we fully appreciate the importance of Ergonomics in design.

Ergonomic studies are often advised as end consumer perception can be altered dramatically with success or failure in this area. With such a variety of people in this world, identification of market sectors will enable success. People’s capabilities and limitations are considered. Ergonomics in design ensures comfort and safety. Ergonomics incorporates many factors, such as anatomy, physiology, psychology and anthropometrics.