Not only is the Brand Identity important (discussed in our Brand Consultancy Page), but of equal importance is structural integrity.
Without the correct due-diligence, poor packaging can mean product failure.
Protection is paramount in any packaging exercise and specifications can range from full IP rated pressurised environment protection to simple exposed folded cardboard packaging, that exist only for POS (Point of Sale) purposes.
Transportation is important for any product. Specifically important for large volume shipping of mass produced parts, important criteria need to be met within all aspects of a products development. The detailed design stage of a product incorporates, such as vibration testing, to ensure function issues are eliminated during the most rigorous environments that the modes of transport can endure.
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Added benefits can also be incorporated, such as handling ease, maximisation of column constraints and structural location features.
Some examples of project packaging are shown below:
A space saving and logistics improvement exercise, ID helped increase quantity of products per container by over 30%.
EE
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Tender winning design
ID created visual mapping of graphics designed for packaging cutter paths and transferred to 3D for animated and e-dwg visual representation.
Packaging Designs – Brand Association
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3D in POS Design
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